Digital Marketing Training Course

Along with the evolving technology of the marketing department, the activities in the digital world have gained momentum and it is revealed that there must be a staff member in the company or a freelancer to work with the title of “Digital Expert”. This course ensures that trainees can master many processes from mobile applications to the internet, e-mail to SMS, mailing, text, visuals, SEO, and use Search Engine advertising structures effectively.

The aim of the training is to;

· Gain the digital marketing vision by participating in the digital marketing ecosystem, business models, technology, and tools,

· Make you an individual who can master the digital world terminology, know about the latest trends, and know how to make an intellectual strategy and create versatile online-offline integrated projects by using digital tools,

· Develop contemporary marketing items and you will be able to develop online strategies by strategically using digital tools for brands. At this point, you will see the creation of a digital idea and the creation process at the eye of both the digital agency and the brand,

· Identify, manage, and use of brand strategies and integrate it into the management of Social Media Circles.

Who Should Attend Digital Marketing Training?

Digital Marketing training is a program designed for;

· Those who want to manage costs in the world of digital marketing, to effectively organize digital campaign processes and to make the right briefings and to direct them on designs,

· Managers who aim to specialize and who want to master all the processes of the digital marketing world,

· And, anyone interested in the subject can participate in this training.

What will you learn about Digital Marketing Training?

You will become an expert who will be able to;

· Recognize and direct implementation processes through the theory and computerized application,

· Market the product and/or service in the digital environment with the most effective digital resources.

What are the career opportunities?

In a world we live in, while most industries’ growth rate is no more than 10 percent, however, this industry has a record rate of at least three times higher. Traditional marketing tools and marketing applications will not be able to take companies what they aim for anymore, because the strategies have changed, and respectively companies and people need to change towards the right direction. This big change will certainly bring new career opportunities for students, graduates, and professionals. Most opportunities are in the fields of Search Engine Optimization (SEO), Social Media Marketing (SMM), Email Marketing, Search Engine Marketing (SEM), Content Marketing, Web Analytics with the titles of manager, SEO optimizer, Content marketing manager, Copywriter, Inbound marketing manager, Conversion rate optimizer, Search engine marketer, and Social media marketing expert.

How to Select the Right Marketing Strategy for Your Business

I’ve probably had more conversations about this topic with clients than any other: What marketing strategies should I use to market my professional services?

These days, there are more options to market yourself than ever before. And you may have a tendency to look for something quick and easy that will generate a never-ending stream of new prospective clients.

I wish that solution existed. Some of the newer methods of marketing, such as YouTube videos, are very powerful, but extremely difficult for the average person to pull off successfully.

Over the years, I’ve had tremendous success with three primary marketing activities. And I’ve also helped a whole lot of clients implement these strategies successfully as well. Nevertheless, for all of them it can take a tremendous amount of time and energy to get consistent results.

Here are the pros and cons of each strategy and my overall recommendations about how to integrate each one into your overall marketing plan.

Networking and Direct Outreach

This strategy about building relationships with others in your field who can connect you to prospective clients. This means having conversations, attending meetings (individually or in groups), and doing follow-up. Sometimes it means reaching out directly to those in your network (including LinkedIn), being proactive, and exploring possibilities for projects.

Pros: Networking is the most concentrated, focused, personal kind of marketing. And if you do it well and consistently it can be extremely effective in building strong relationships and trust with your business associates and prospects.

Cons: The downside of networking is that it can drain your energy. This is a particular issue for introverts like me. And networking only enables you to reach a limited number of people.

Recommendation: Start marketing your professional services by meeting as many people as you possibly can – face to face. Join organizations and associations and then learn how to use LinkedIn to connect with new prospects.

Speaking (Live and Webinars)

If you want to gain a reputation as an expert, nothing is better than speaking. And it combines the best of networking and writing, in that you are connecting with people directly and also sharing your valuable expertise.

Pros: Speaking can quickly establish you as an expert. And you can immediately follow up with those in your audience.

Cons: The downside of speaking is that, for many people, it comes with a high fear factor, therefore a lot of people avoid it.

Recommendation: As your network expands, start to find audiences to present your ideas through professional associations, chambers of commerce, and other groups both offline and online. Learn the skills of giving a great presentation and of following up with your audience members.


Publishing articles and books have always been a good way to market professional services. It establishes your credibility. And with the expansion of various platforms on the Internet, such as Medium, and tools such as WordPress, it’s easier than ever to put your ideas out there.

Pros: There is no better way to get your ideas out into the world and in front of a large number of people quickly and at virtually no cost.

Cons: The downside of writing is the sheer volume of online material. There are so many articles published online these days and sent out by email that it can be hard to break through. And yes, writing is a lot of work and takes lots of time.

Recommendations: You should publish an online newsletter and blog as soon as possible. Work at growing your list and you’ll expand both your reach and credibility. Note that this can take years, so you need to be patient.

This is the fifth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. 5 Pillars article here.

Social Media (supplemental strategy)

For independent professionals, social media is a fast and easy way to communicate about what you’re up to in your business. It’s worth the time to set up LinkedIn, Facebook and Twitter accounts.

Pros: It’s easy to set up social media accounts and start posting and linking almost immediately.

Cons: It can take a long time to gain traction that results in any new business. And it can also eat up a huge amount of time.

Recommendation: Think of social media as a supplement to networking, speaking, and writing. It can increase your visibility and credibility among those you already know.

All of these marketing strategies take time to master and don’t yield immediate results, but in my experience, the time and effort you put into them will reward your investment many times over.

Perhaps the biggest mistake you can make in marketing your professional services is implementing these activities randomly and superficially. For success, you need to do all of them regularly and frequently. And for that you need a solid, step-by-step plan.

Split Test Drive Direct Mail

If you aren’t split testing your direct mail and other marketing campaigns you are wasting money and missing out on opportunities for more sales! How can I say this with such certainty? Easy because people rarely react exactly how we think they will, so if you are not testing your message chances are you have not hit on the optimum message for your target audience and so your sales are suffering.

Sure you might be getting some sales doing the same old mail out as you have in the past but what if you could double or triple your sales results.

If you use Google’s AdWords you are probably already aware of what Split Testing is about but for those not as familiar with this term here is a simple explanation.

“Split Testing is a process where you compare the results from two or more different messages to see which message produces the best results. By continually removing the poorer performing message and replacing it with a new message, over time you will arrive at a message that has the most appeal to your audience.”

The real beauty of split testing though, is that small incremental improvements compound over time, often resulting in 100%, 200% or more increases in sales.

Split testing has been used by expert direct marketers for probably as long as people have been sending mail, however split testing as a marketing strategy has only recently come back into vogue for most marketers since Google developed adwords.

Unfortunately it is not quite as easy to split test direct mail as in AdWords but that is no reason why you shouldn’t try.

Split Testing Plan

Here is a simple plan you could follow to split test your direct mail campaign.

1) Firstly you need to only make slight changes. Sending out 2 completely different mail outs will only confuse the issue.

2) Secondly you need a large enough sample size to make differences in response statistically accurate, at least 1000 is probably needed.

3) Thirdly start with big factors first.

Often the biggest obstacle in getting sales from direct mail is just getting them to open the mail or read pass the heading. So a great starting point for split testing is to test the envelope and the heading. If you use a mail house you can easily get them to print two different messages on the front of the envelope. Or to really speed the testing process up, why not test two changes at the same time?

So I would also print 2 letters or flyers with a different heading on the top. So now you have 2 different envelopes and 2 different headings.

So if you have a mailing list of 4000 you could send 1000 each as per the following;

Envelope 1 Heading 1

Envelope 1 Heading 2

Envelope 2 Heading 1

Envelope 2 Heading 2

Now to track you results you might have a different promotion code that the client needs to quote to get the offer say E1H1, E2H1 etc. Or alternatively send 1000 each a week or two apart. (Not quite as accurate but maybe easier to manage and less printing changes)

Now by analysing the results you can see which envelope and which heading performs the best; For example say results were as follows.

Envelope 1 Heading 1 – 2.5%

Envelope 1 Heading 2 – 4.0%

Envelope 2 Heading 1 – 3.5%

Envelope 2 Heading 2 – 4.5%

From this example you can see that Heading 2 out performed heading 1 and also envelope 2 outperformed envelope 1.

OK now the next time you do a mail out use heading 2 and envelope 2 and test this against a new heading and envelope or use the same procedure to test two different offers, or changes to your sales copy.

By continually improving your message you can literally increase your sales by 100% or more but how is this possible? The answer is in the effect of factors which works much like compound interest. A 15% improvement can equate to 100% in sales.

The compounding power of factors is explained further in my blog link below

Thank you for reading this far, I hope you found this article helpful.