Three Types of Internet Marketing And Its Pros And Cons

Marketing is not just about going house to house promoting your products and services or paying thousands of dollars just to have a TV or radio commercial aired to let people know you are launching a product. With the help of the Internet, business owners, manufacturers and home-based job seekers will find that marketing can be done without spending too much money and at the same time being able to earn extra money.The Three Common Types of Internet MarketingThere are actually three types of Internet marketing and I will address each one in detail. Then you’ll have enough information to help you decide whether this business is for you and if you will benefit more from one, two or maybe all three types.1. Video MarketingThis advertising strategy is similar to how television ads work to promote a specific type of product or service. The only difference is that video marketing is now making its way to the digital world. It is viewed as a means of reinforcing an existing marketing campaign to help remind Internet surfers of products that are available. You can also earn more money by accepting advertisements which you can include in your video postings.Advantages of Video MarketingSocial Media FriendlyIt doesn’t take a genius to know that videos about product promotions and endorsements can be spread through social media. As a matter of fact, people can even hire social networking fanatics to spread videos by posting them on their walls and tagging their friends as well. Imagine a Facebook wall without tagged posts in forms of movie trailers, music videos, slide shows and product endorsements. It would be super boring and utterly plain.Budget FriendlyThis is considered to be one of the friendliest marketing strategies in terms of working within your budget. So if you are looking for a cheaper way to further promote and support your existing advertising campaigns, these videos can help you in a really big way. Posting on social networking sites such as Twitter, Facebook, MySpace or Orkut is completely free. Merchants can work with you by paying you a commission just to have their products advertised through your videos on YouTube.Style FriendlyForget about using old school flyers and sticky posters to market your business, services or creations. You now have an option to advertise in style through Internet marketing. People who are into staying connected and finding everything they want in a snap would find video marketing a really effective and helpful way to shop and look for services without much effort.Location and Target FriendlyYou can specify your target audience as well as the locations where you would like your videos to be shown. This works regardless of whether you have a local business that you would like to promote or if you’re hired to make videos for nationwide businesses.Disadvantages of Video MarketingThere are several things that you might call limitations in terms of using video marketing as an Internet business model. Consumers will not be able to physically take a sample of the products that you are promoting. If you are the one in charge of coming up with the video, you need to have the required skills to make the video ad so the final product is flawless. Another fact to consider is that some videos are believed to be scams, so be careful with regard to the ads that you respond to.How to Start Video MarketingMake a profitable business venture through video marketing and here’s how you can be the king of Internet businesses:I) Be a video editing master. If you are into video making and you have the skills to turn simple storylines or concepts into amazing videos, this is the perfect business for you. Be creative and you can become successful.II) Invest in video editing programs and software which can be pretty easy to find. There are some that are highly sophisticated and expensive but you can also purchase software that’s very affordable, user friendly and is still able to create fantastic video effects as well.III) Find your target market. Remember that you can choose which kinds of videos you want to make so think about your concepts, ideas and the types of products that you want to work on.2. Email MarketingMaking extra money can be done through email marketing. If you are constantly online checking your emails or chatting with your friends, email marketing can be your way to earning enough to start a permanent Internet business. You can send emails to promote products, services and events. Email marketing can help retain loyal clients so you need to appreciate the value of the business they bring in.How will You Earn Money through Emails?Email marketing requires you to have a target list of recipients – a list of people who are scheduled to receive your email advertisements. If you’re working for an online company that usually sends out newsletters and virtual coupons to their customers, you can get your updated list from them. To get your lists of recipients organized, an autoresponder can be of great help.You also have to collect new email addresses by getting people to subscribe to your emails. So how can you convince guests to subscribe? You can send free gift cards, coupons, newsletters, articles, eBooks and other useful products that will be of some benefit to them.Once you have a regular email following, you can earn money from selling good quality products or services to your list of subscribers. Be careful that you don’t overdo the sales-type emails or people will unsubscribe very quickly.Choose from three types of email marketing: Direct email, retention and advertising for other people.Advantages and Disadvantages of Email MarketingThis is a business that you can run without spending too much money. This low-cost business can help you earn money faster than you can take a dollar out of your wallet. You can also reach your target client instantly. Another good thing about email marketing is that you can add a touch of creativity through personalized emails.Businesses also go for this type of Internet marketing to reach out to a lot of people without spending too much on snail mail or hiring people to distribute flyers or put up posters. At the same time, including complementary gift coupons in your emails is a great way to keep your loyal customers happy.On the other hand, there are several downsides to email marketing. Sometimes Internet connection glitches can cause email delivery failures so members of your list don’t receive whatever you’re sending them. It can be dangerous to send the same email more than once in case it’s viewed as spam and you get marked as a spammer. If this happens, you will be completely blocked from their virtual mail boxes.Spamming also started the feud between email marketers and the law. Due to the increase in the number of hackers and spammers in the virtual world, laws have been passed to punish those who are found guilty of spamming.3. Article MarketingWrite your way to a successful Internet business through article marketing. This viral marketing tactic is all about writing and hiring freelance writers to compose ads and feature articles to promote their businesses, products and services. These articles are usually keyword-centric, which means that when you write for a client, you will be asked to compose your articles around specific keywords or phrases. These words are then linked to the client’s actual website.Tips to Start Earning Money through Article MarketingRemember that if you want to earn money through this Internet business model, you have to be specific about what you write because article sites such as, and are very particular about the content of each article they receive. If your posts have passed their quality checks, you can be sure that you’ll get paid for your work. All important information should be included in your articles and a resource box needs to be added if you’re quoting lines or phrases from existing posts on the Internet.You also need to find clients that will pay on a regular basis and agree on what that basis will be. If you are wondering how you are going to get paid, there are several ways to receive money from clients. They include: direct deposits, credit cards, moneygrams and online payment transaction sites such as PayPal.Advantages and Disadvantages of Article MarketingIf you are seriously thinking about taking on article writing, you need to understand the benefits you can get out of this business. One positive thing about article marketing is the fact that finding clients is not that difficult, although it will depend on how much you’re willing to accept to do the work.There are tons of legit online job postings for content writing so there would be potential jobs available a lot of the time. Another great thing about this is that payment can be received instantly. Depending on your agreement with your clients, you can get paid straightaway, weekly, fortnightly or monthly. Experienced writers should be able to write about a wide range of topics. The more flexibility you have in this area, the more work you will be able to do. Work can include: articles, blog posts, product reviews, news items, product intros, eBooks, reports, resumes and much more. Your working week will be filled with variety and new things to write about.When it comes to the “cons” of article marketing, there are several points that you also need to consider. Since there are thousands of article writers that are competing for jobs, there will be times when you will be offered low rates. This means there is no guarantee that you will be earning thousands of dollars at a time. The chances of having duplicates or articles having similar content is very high. You may end up revising your material just to meet client requirements.

Direct Mail Marketing Tips For Online Business Owners

I think a lot of online business owners can benefit from the use of direct mail. With direct mail, you can definitely increase your conversion rates. It’s been said that using direct mail with backend marketing from your online customer list can boost your conversions by more than 30%. This is huge!Now if the idea of direct mail seems daunting or challenging, you should know that it isn’t – especially if you’re only sending material to your backend customer list. You can send out a 1-page letter promoting your product or service, or you can simply send out a postcard that can accomplish the same thing.With a postcard, you make your prospect “skip” through one of the steps that is needed to view your message… you made them “skip” through opening up the letter! This is a big thing. Most people when they get their mail, they sort out the important letters or personal letters – from all of the bulk mail that they may receive.If your letter looks like bulk mail, nobody will be seeing your offer to come back to your website and possibly buy from you again. It just won’t happen. I like postcards because they’re cheap, stamps for it don’t cost much, and they’re easy to design. In fact, you can make a nice little design on it that gives the postcard a nice comfortable feel.If you don’t know much about direct mail, you will want to study up on it so that you can implement it in your online business. Like I said it’s not hard, and because you’re only going to use it for backend marketing (or maybe frontend marketing if you’re not afraid), you stand to earn a lot of money from it.If you want to do it for frontend marketing and turn offline leads into your email subscribers, you can do this too. For the best results, you will want to go down to your local library and find something called the “SRDS”. The SRDS stands for the “Standard Rate and Data Service”, and it’s a great way to find targeted mailing lists that you can mail to.Just make sure you pick a good list. There are some people who like to spend top dollar for a high quality list, because they know that it will result in crazy sales for them in the long run – and they will make their money back. You’re able to do the same thing if you study up on the subject.Direct mail is a proven technique for making more money in your internet business. I’m confident that the more you do it, the more likely you are to succeed with it in your business, and gain those high quality customers that direct mail is known for producing. You can really make top dollar with it, and if you can master it, you can create cash on demand.There are people making 5-figure incomes per month using direct mail alone, but these are typically the people who have a familiar sense with offline marketing in general. Study up on direct mail, and I’m confident that you can have the online business of your dreams… all because of the sales made from backend direct mail marketing.Good luck with getting more sales for your online business today.

Effective B2B Marketing Tactics

Lead Scoring and Ideal Customer Profile:Building an ideal customer profile helps you segment your customers who are willing to buy from you. It is a description of a fictitious organization which gets significant value from your service or product. By knowing what they need and by figuring out how they will respond, your marketing strategies can evolve and become more personalized.Content MarketingThink of content as the fuel to all of your marketing campaigns from email to social. Create content that is impactful to your audience and drives sharing. Through creating high quality content, you can begin to gain your buyer’s trust and start breaking through the noise. The good thing about content marketing is that it comes in many different formats and is able to be distributed on various formats. This has the potential to reach many different customers on all areas of the web.SEO:Search engines such as Google equate high-quality content with a high-quality website, creating content with value is very important. Conduct a content audit to see how many of your assets fall into the thought leadership vs. promotional category. That means making sure that your thought leadership content has substance to it. Lots of companies are jumping on the content bandwagon, so do it right: focus on quality over quantity, and on providing useful – not promotional – information.Use your content and distribute it to a wide variety of platforms. The more engagement you get, the more Google considers your content to be of high value, and this will boost your SEO rankings. Think of SEO as a long term strategy where the natural links to your site will grow and eventually placing relevant keywords for your business into the top spot.Blogging/Guest Blogging:Blogging and writing articles is a fantastic way of getting a targeted audience to your website for B2B Marketing. This is because the people who actually read the blog are interested in what you have to say about your niche. Once you have published an amount of useful, targeted and engaging articles, people in your industry will start to pay attention.Social Media:Lead generation from social media is becoming more and more important. Not only does it allow you to reach your audiences frequently, it can also allow you to build a connection with your customers. In marketing businesses, LinkedIn is a great example of how you can use social media to directly reach influencers in your industry.Website:Having a well made website with a clear Call to Action is one of the most important areas in B2B inbound marketing. All your leads and potential customers will eventually go on your website. Therefore, the content, layout, design are essential in converting interested customers into paying ones.Email Marketing:One of the most effective outbound B2B marketing strategies is email. Due to its low cost and wide reach, email is the cornerstone of every business marketing campaign. From cold email lead generation campaigns, to staying in touch with customers, email is a great way to funnel prospects and cold leads into engaging customers. Email is also a great way to distribute content in forms of text, images and video.Display Ads:Display ads also serve a purpose at every stage in the funnel-building brand and audience at Top of Funnel, educating and helping evaluation at Mid-Funnel, and increasing conversions at Bottom of Funnel. You can use retargeting to advertise your business to the ones who have visited your website before. The amount of Ad space offered by Google is enormous and the placement of your ads can be targeted to websites in your niche.Pay Per Click Ads:With Pay-per-Click (PPC ) ads you pay for each click on your ad which is displayed on a search engine such as Google, Yahoo, or Bing, or on a website. For PPC on search engines, your ads show up as sponsored results on the top and side of the organic search terms. PPC ads are a terrific way to draw attention to your latest content or service offerings. They are also highly targeted so they can generate very high quality leads.Content SyndicationBecause prospective buyers won’t always end up at your website as they start their purchase journey, it’s important that you establish a presence where they may show up. A great way to deliver high-value content to the correct prospects is through content syndication – a content sharing strategy that can be used to promote your whitepapers, articles, news releases, etc. on other websites for greater reach and engagement.Direct Mail:You may think direct mail is a thing of the past. But it’s still effective for targeted communications. Consider a content asset developed for high-level executives. Executives don’t usually browse the web for information. And it can be hard to get through to them via email. That means they may not come across the content you’ve developed with them in mind. This is where direct mail can prove powerful. You could send a direct mail piece to this audience to make them aware of your new, targeted content asset.Events:Event marketing is a crucial part of lead generation. This can include attending tradeshows, webinars or a company function. Events offer you the chance to define your brand, clarify the solutions you provide, and establish personal connections with participants. Events also provide a venue to deliver speeches and content that convey your company’s thought leadership and raise your perception in the eyes of buyers. One of the most powerful experiences to promote your business is via face-to-face.Referrals:The concept of referral marketing is extremely powerful. It proves the product or service your business is offering provide enough value for your customers to recommend it to their peers. A great way is to offer a discount to all your satisfied customers to recommend someone who is likely to purchase. Social proof is one of the most powerful marketing tactics there is and it has proven extremely useful in the context of B2B marketing. People in your network and your company’s early adopters could turn into brand ambassadors, spreading personal recommendations.Telemarketing:Although telemarketing might be a controversial method of B2B marketing, it is extremely effective in engaging with potential customers who are already interested. Once contact has been made via email or by a lead filling out a website form, it is extremely important to follow up on the phone. This allows you to learn quickly about someone’s pain points and allows you to offer solutions to their problemsBut why worry about this when you can work on other aspects of your business?