Coupons And Brochures As A Part Of Your Direct Marketing Strategy

Direct marketing is the backbone of any business. Without a strong direct marketing strategy, it’s going to be hard to promote your business via a strategy that is all about math and response. In fact, I personally advise that you use direct marketing because it’s the cornerstone of all successful marketing.Direct marketing is all about driving your visitors to take action regarding your product or service. Instead of brand advertising where all you’re doing is “getting your name out there), direct response is all about making your advertising dollars accountable, and is also about offering multiple means of response so that they can contact you. This is the best way to market your business.Are you currently using brand advertising? If so, how is it going for you? My assumption is that it’s not doing you any good, because you’re searching on the web looking for the “secret” strategy or technique that will take your business to the next level. And you should know that brand advertising isn’t the way to go. It’s all about direct response marketing.So how can you start putting direct response marketing into work for your business? Well it’s rather simple actually, and the techniques that I am about to show you are easy to implement. Let’s take a look at the first direct marketing strategy that you can use in your business:1) CouponsThis is easy to measure, because you will a lot of people walking into your store redeeming their coupon to buy something within your store. I like offering coupons because people love them, and they feel like they’re getting a great deal on one of your products.Your coupon should focus on offering something that wouldn’t necessarily be offered in your store alone. For folks who don’t buy much from you, this is a great way to reactivate these customers, and to get them back into your business to buy more of your products. Here’s another direct marketing strategy that you can use in your business.2) BrochuresYou can do a lot with brochures. In fact, I’ve seen books on marketing with brochures that look very promising. Your brochure should be set up almost like a catalog. Include many pictures along with detailed information about the product(s) that you’re trying to sell. This is a really good technique in the real estate business.I learned from brochures and I think you can learn something too from them. You will still want to create your brochure using direct response marketing principles. Include headlines, good body copy, a strong close, and some photos that can help to do the marketing job for you.Coupons and brochures are 2 ways to start marketing your business successfully today. Even if you think you can’t use these marketing strategies, I’m confident that you will be able to use them with 100% effectiveness. So get out there and start using these techniques to your advantage.Good luck with using these 2 marketing strategies in your business today.